Giving Tuesday: What Is It and How Are We Celebrating This Year?

Tomorrow, Tuesday, December 1, is Giving Tuesday, a global day where nonprofits annually host fundraisers and events to elicit donations. Giving Tuesday is also a reminder to inspire generosity by encouraging people to do good. The nonprofit GivingTuesday claims that “generosity leads to greater civic participation and other pro-social behaviors.” Since it was first started, over 200 community campaigns across the U.S. have been launched, and national movements have taken place in more than 60 countries.

What is Giving Tuesday?

Since 2012, Giving Tuesday has been celebrated the first Tuesday following Thanksgiving as a day to “[encourage] people to do good” and has since become a “global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.” In fact, a report from Classy, an online fundraising enterprise, shows that organizations that use the company’s fundraising tools “acquire 4 times more new donors on Giving Tuesday than on a typical day of the year.”

History of Giving Tuesday

In response to Black Friday and Cyber Monday, the 92nd Street Y and the United Nations Foundation introduced #GivingTuesday in 2012. An article in Vox considers the day was as an “outlet for a backlash against the consumerism of the holiday shopping season.” Since people were already in the spirit of gratitude from Thanksgiving, "the idea of a day…to step away from buying and focus on giving" resonated with many people. According to data from Nonprofits Source, the first year was very successful as about $10 million was donated to charity through a Giving Tuesday fundraiser. The following year, about $28 million was donated. In 2019, data from the GivingTuesday Data Commons reports in an article on GivingTuesday’s blog that in the U.S., “online giving increased from $400 million in 2018 to $511 million, estimating the total online and offline giving at $1.97 billion. The same GivingTuesday article states that over 200 community campaigns across the U.S. have been launched since its inception, and national movements have taken place in more than 60 countries.

In 2019, GivingTuesday separated from the 92nd Street Y and became its own independent nonprofit. GivingTuesday aims to “build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.” Due to the success of Giving Tuesday, many fundraising platforms, in addition to the GivingTuesday organization, have provided nonprofits with resources such as toolkits and webinars to help them prepare and make their campaigns a success.

Good Counsel Services & Giving Tuesday

Good Counsel Services, Inc. works to provide those promoting social good with affordable legal, marketing, and fundraising services. In order to continue to do the great work we do and help our clients, please consider donating on our PayPal page. We have also registered with Mightycause for their Giving Tuesday celebration. Click here to contribute to our Giving Tuesday campaign on the platform directly. With your generosity, we can help a greater number of people to create change.


Want to see more? Click here to view GCS’ Giving Tuesday page.

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